Letter from the Boss
February 18, 2009
Found this today and felt it was worth repeating here as I’ve been here and TOTALLY understand:
To All My Valued Employees,
There have been some rumblings around the office about the future of
this company, and more specifically, your job. As you know, the economy has changed for the worse and presents many challenges. However, the good news is this: The economy doesn’t pose a threat to your job. What does threaten your job, however, is the changing political landscape in this country.
Let me tell you some little tidbits of fact which might help you decide what is in your best interests.
First, while it is easy to spew rhetoric that casts employers against
employees, you have to understand that for every business owner there is a Back Story. This back story is often neglected and overshadowed by what you see and hear. Sure, you see me park my Mercedes outside. You’ve seen my big home at last year’s Christmas party. I’m sure; all these flashy icons of luxury conjure up some idealized thoughts about my life.
However, what you don ‘t see is the BACK STORY :
I started this company 28 years ago. At that time, I lived in a 300
square foot studio apartment for 3 years. My entire studio apartment
was converted into an office so I could put forth 100% effort into
building a company, which by the way, would eventually employ you.
My diet consisted of Ramen Pride noodles because every dollar I spent went back into this company. I drove a rusty Toyota Corolla with a defective transmission. I didn’t have time to date. Often times, I stayed home on weekends, while my friends went out drinking and partying. In fact, I was married to my business — hard work, discipline, and sacrifice.
Meanwhile, my friends got jobs. They worked 40 hours a week and made a modest $50K a year and spent every dime they earned. They drove flashy cars and lived in expensive homes and wore fancy designer clothes. Instead of hitting the Nordstrom’s for the latest hot fashion item, I was trolling through the discount stores for clothing that didn’t look like it was birthed in the 70’s. My friends refinanced their mortgages and lived a life of luxury. I did not. I put my time, my money, and my life into a business with a vision that eventually, some day, I too, would be able to afford the luxuries my friends supposedly had.
So, while you physically arrive at the office at 9 am, mentally check
in at about noon, and then leave at 5 pm, I don’t. There is no “off”
button for me. When you leave the office, you are done and have a
weekend all to yourself. I do not have that freedom. I eat and breathe this company every minute of the day. There is no rest. There is no weekend. There is no happy hour. Every day this business is attached to my hip like a one- year-old special-needs child. You, of course, only see the fruits of that labor — the nice house, the Mercedes, the vacations… you never realize the Back Story and the sacrifices I’ve made.
Now, the economy is falling apart and I, the guy that made all the
right decisions and saved his money, have to bail-out all the people who didn’t. The people that overspent their paychecks suddenly feel entitled to the same luxuries that I earned and sacrificed a decade of my life for.
Yes, business ownership has its benefits but the price I’ve paid is
steep and not without wounds. Unfortunately, the cost of running this business, and employing you, is starting to eclipse the threshold of marginal benefit. Let me tell you why:
I am being taxed to death and the government thinks I don’t pay enough. I have state taxes. Federal taxes. Property taxes. Sales and Use taxes. Payroll taxes. Workers Compensation taxes. Unemployment taxes. Taxes on taxes. I have to hire a tax man to manage all these taxes and guess what? I have to pay taxes for employing him. Government mandates and regulations and all the accounting that goes with it, now occupy most of my time. On Oct 15th, I wrote a check to the US Treasury for $288,000 for quarterly taxes. You know what my “stimulus” check was? Zero. Nada. Zilch.
The question I have is this: Who is stimulating the economy? Me, the
guy who has provided 14 people good paying jobs and serves over
2,200,000 people per year with a flourishing business? Or, the single
mother at home pregnant with her fourth child waiting for her next
welfare check? Obviously, government feels the latter is the economic stimulus of this country.
The fact is, if I deducted (read: stole) 50% of your paycheck you’d
quit and wouldn’t work here. And why should you? That’s nuts. Who wants to get rewarded only 50% of their hard work? Well, I agree which is why your job is in jeopardy.
Here is what many of you don’t understand: To stimulate the economy, you need to stimulate what runs the economy. Had government suddenly mandated that I didn’t need to pay taxes, guess what? Instead of depositing that $288,000 into the Washington black-hole, I would have spent it hiring more employees and generating substantial economic growth. My employees would have enjoyed the wealth of that tax cut in the form of promotions and better salaries. But you can forget it now.
When you have a comatose man on the verge of death, you don’t
fibrillate and shock his thumb thinking that will bring him back to
life, do you? Or, do you fibrillate his heart? Business is at the
heart of America and always has been. To restart it, you must stimulate it, not kill it. Suddenly, the power brokers in Washington believe the poor of America are the essential drivers of the American economic engine. Nothing could be further from the truth and this is the type of “change” you can keep.
So where am I going with all this?
It’s quite simple.
If any new taxes are levied on me, or my company, my reaction will be swift and simple. I fire you. I fire your co-workers. You can then plead with the government to pay for your mortgage, your SUV, and your child’s future. Frankly, it isn’t my problem any more.
Then, I will close this company down, move to another country, and
retire. You see, I’m done. I’m done with a country that penalizes the
productive and gives to the unproductive. My motivation to work and to provide jobs will be destroyed, and with it will be my citizenship.
So, if you lose your job, it won’t be at the hands of the economy. It
will be at the hands of a political hurricane that swept through this
country, steam-rolled the Constitution, and changed its landscape
forever. If that happens, you can find me sitting on a beach, retired
with no employees to worry about.
Signed,
THE BOSS
Possible Design Trend for 2009?
February 2, 2009

My Building in Seattle
So I’m on my way into work this morning. My commute consists of about an hour and 45 minutes of driving at the butt crack of dawn to get to downtown Seattle by 7:15 am. But honestly, I love it. it gives me a chance to wake up, to listen to the radio and hear what’s goin on in the world, and to look at all the ads and billboards and things you see as you get into the big city. As a designer, I can’t help but look at what forms of communication other designers are making public. But this morning, was a bit unusual. Seems just about everybody changed their ads this weekend. And I’m seeing things up for the Seattle Home Show, for insurance agencies etc etc. One common theme ?? You bet ya. Old school. A bit retro. And definitely “Homey”.

Seattle Home Show Ad
Then on my radio station they were discussing how tame the superbowl has gotten. Pregame shows, Half times, the commercials… Now let me add something – i didn’t watch any of it this year – was sicker than a dog. So… based on my radio station, the superbowl has gone Disney. They were saying it was a lack of general creativity. … but perhaps the graphic designers, and advertisers are on a different kick. With the american economy doing what it’s doing, perhaps it’s trying to bring back a bit of nostalgia- the good ol days. I will be paying close attention to whether this really becomes a trend.. I think it will be interesting
How to establish Business Credit
January 30, 2009

How to Establish Business Credit
Establishing Business Credit
Establishing business credit is tough, especially for a new business. But remember: It CAN be done, and it’s easier than you think. Follow these steps, and you’ll be on your way to an excellent credit profile.
Here is what I have learned:
~Set up a Corp business. Smart to protect yourself and the only type of business that allows you to keep your business credit and personal credit seperate. LLCs and Sole are okay for contract work or property investment, but you still should get a Corp to manage them.
~Once you get your EIN, through registrastion, set up your business phone. You will need to make sure it is at an address not the same as your home (because it is not looked upon favorably by the lending world) and the phone will need to be registered in the 411 directory. Quite a few have had success with calling the local phone company and getting a call forwarding number. It is a business number that automatically forwards to any desired phone. Make sure it will list with 411 before signing up however.
~After receiving your first phone bill, go to http://www.staples.com and fax in copy of application along with copy of phone bill to apply for business credit. Use professional letterhead for coversheet. You should receive the standard $750 credit line with no personal guarentee (herein referred to as “PG”).
~Also during this time go to http://www.dnb.com and register your business to receive a D&B number. It will take 30-40 days to receive it in the mail. If you want to establish business credit sooner, you can pay for the credit builder ($399), but it’s not required. After you have at least 5 business accounts reporting, you’ll receive a paydex rating (similiar to FICO for personal credit).
*REMEMBER – a paydex score will only take into account your payment history. Unlike personal credit, this is counted in days. For example, if you pay your invoices 14 days late, it will be reported as such. If you pay your account off before the statement or invoice comes, it will be reported as such. The bottom line: Pay your invoices on time, and you will get a better paydex score.
~Set up the following business accounts, and make at least one purchase, you want to pay this off BEFORE the first statement hits:
*1. UPS – http://www.ups.com
2. FedEx CONTACT Revenue Services Department ![]()

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1-800-622-1147
press 4 then 1
3. Barnes & Noble CONTACT Purchase order department ![]()

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1-212-414-6000![]()
4. Quill Corporation 100 So Schelter Lincolnshire, IL 60069 CONTACT Credit Department ![]()

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1-8…![]()
*5. Viking 8200 East 32nd St No. Wichitas, KS 67226 CONTACT Credit Department ![]()

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6. Rapid Forms 301 Grove Rd Thorofare, NJ 08086 CONTACT Billing Departement ![]()

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1-80…![]()
*7. Nebs – http://www.nebs.com
*11. Office Depot http://www.officedepot.com Apply online
(*- Really easy to get)
~Need a cell phone? Once you have a EIN and D&B# apply for a business account. Usually T-Mobile is the easiest to get credit with, but I’ve heard that Sprint, cingular, and Verizon are easy to get as well. Nextel? Good phone, but you have to jump through a lot of hoops, and you usually have to put down a deposit.
~If you have at least 30-45 days to use, the following companies automatically report to D&B creating your business file:
-FedEx
-UPS
-Staples
-Viking
-Nebs
-Office Depot
~Once you have a paydex score of 75+, you can apply for Lines of Credit (herein referred to as “LOC”) or business Credit Cards without any sort of PG. The cards/accounts desired are:
Enterprise Rent a Car (Corp. Rental) http://www.enterprise.com
Wells Fargo Bank (Visa/Mastercard) http://www.wellsfargo.com
Bank of America (Visa) http://www.bankofamerica.com
American Express (Green/Gold) http://www.americanexpress.com
Chevron http://www.chevron.com
Mobil http://www.mobil.com
MBNA Bank http://www.mbna.com
Wells Fargo (Line of Credit) http://www.wellsfargo.com
Bank of America (Line of Credit) http://www.bankofamerica.com
Union Bank (Line of Credit) http://www.unionbank.com
Cal Fed http://www.calfed.com
United California Bank http://www.unitedcalbank.com
Most companies will not ask to see financials for loans of 50k or less.
I hope this helps, and I wish the best of luck to you in your pursuit of credit
Best Buy – Status; ![]()

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1-800-811-7276![]()
Borders ![]()

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(734) 477-1039
– Fax Application (877) 254-9229 – Status Update
BP/Amoco Status Update ![]()

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(800)365-6204![]()
Chevron/Texaco Business Card Status Update ![]()

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(888) 243-8358![]()
Citgo Fleet; ![]()

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(734) 477-1039
– Fax Application (877) 254-9229 – Status Update
Citi AA: ![]()

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888-662-7759![]()
Citibank Status:![]()

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800-645-7240
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800-288-4653
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800-750-7453![]()
Conoco – Status Line, automated ![]()

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1-866-289-5622![]()
Experian Business:![]()

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888-211-0728![]()
ExxonMobil Business Card(800) 903-9966
HD Commercial800-685-6691
HDMC Sondee ![]()

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877-969-9030
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Home Depot MC:![]()

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877-969-9039
(Sondee/Sedonia?)
Key Bank:![]()

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800-254-2737![]()
Lowes – Status; ![]()

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1-800-445-6937![]()
Lowes – Underwriter;![]()

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1-866-232-7443![]()
Lowes Fraud/UW: ![]()

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800-444-1408![]()
MBNA – ![]()

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1-800-673-1044![]()
Meijers MC ![]()

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(801) 517-5560![]()
Office Depot – Staus Line, automated ![]()

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1-800-767-1358![]()
Office Depot;![]()

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800-767-1358
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800-729-7744
automated line to check status.
Office Max – Status Line, atomated ![]()

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1-800-283-7674![]()
OFFICEMAX STATUS: ![]()

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(800) 283-7674![]()
Philips 66: ![]()

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866-289-5630
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800-610-1961![]()
Phillips ![]()

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801-779-7369![]()
Radio Shack;![]()

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1-800-442-7221![]()
Sam’s UW:![]()

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800-301-5546
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866-246-4282![]()
Sears – Status; ![]()

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1-800-599-9710![]()
Shell Fleet Card Status Update(800) 223-3296
Shell: ![]()

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800-223-3296
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866-438-7435![]()
Shell; ![]()

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800-377-5150![]()
Staples – Status Line, automated ![]()

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1-800-767-1275![]()
Staples: ![]()

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800-767-1291
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800-282-5316![]()
Sunoco Corporate Card(800) 935-3387,![]()

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(800) 278-6626![]()
Sunoco: ![]()

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800-310-4773![]()
Target: ![]()

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800-440-5317![]()
Tiffany:![]()

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800-770-0800![]()
VALERO ![]()

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(800)324-8464
ACCOUNT STATUS
Valero;![]()

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1-877-882-5376![]()
Walmart;![]()

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800-301-5546
, underwriting ![]()

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877-294-7548![]()
Wright Express; ![]()

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888-743-3893![]()
These links will take you to the application page, or a page that has the application link on it.
• Amazon.com – http://www.amazon.com
• Best Buy – http://www.bestbuy.com – http://www.bestbuybusiness.com
• Citgo Fleet – http://www.citgo.com
• Conoco / Phillips 66 / 76 – http://www.conoco.com
• Dell Computers – http://www.dell.com
• FedEx / Kinkos – http://www.fedexkinkos.com
• Home Depot – http://www.homedepot.com
• HD Expo – http://www.expo.com
• Home Depot Master Card – http://www.homedepot.com
• Lowes Commercial – http://www.lowes.com
• Nebs.com – http://www.nebs.com
• Office Depot – http://www.officedepot.com
• Office Max – http://www.officemax.com
• Quill.com – http://www.quill.com
• Rapid Fuel – http://www.rapidfuel.com
• Shell Fleet – http://www.shell.com
• Staples – http://www.staples.com
• Sunoco Corporate – http://www.sunoco.com
• TechDepot – http://www.tectdepot.com
• TigerDirect – http://www.tigerdirect.com
• Uline – http://www.uline.com
• Wright Express – http://www.wrightexpress.com