Archive | marketing RSS feed for this section

Well – I got it…

30 Aug

Now I’m just waiting for the actual offer to come through.  Guess I didn’t bomb the interview like I thought I did.  Mind you – there were 7 interviews plus a group portfolio review, so maybe, even though I forgot to say those things (look at previous post), it still must have shined through.  Now fingers crossed that the offer comes swiftly and is a good one.  🙂

So what have you all been up to lately?  Any cool projects you’re working on (either professionally or on the side)?

I had a neat opportunity yesterday to be a guest speaker/guest teacher for a design college here in Seattle.  Had a blast, as I typically do when I get the opportunity to work with students.  But it led me to think about a few things.  Continue reading

How does a whole month slip by so fast?

29 Apr

Been busy this month.  I’ve completed a new booth design for the company I work for full time now.  Along with a complete set of new collateral and brochures.  I’ve done some work with HR to “decorate” the offices a bit more than your typical standard office posters and artwork.  Going to have to grab the camera and take some pictures when it’s all done.  I’ve built about 6 microsites and designed about 12 others that haven’t launched yet for some pretty big name clients which is always a bit of an honor.  Still waiting for the new machine at work – hoping end of the week that I’ll get it from the IT guys.  Also currently studying up on some new techniques for building some really complex flash demos.  It’s exciting work actually – ground breaking in that I’m trying to do something a bit different than your standard demo.

On a personal note – i also managed to get a bit further in a comic i’m working on – 🙂 which in my book is ALWAYS a good thing.  Progress!

Things i’ve learned in the last month:  Corporations never really change.  Why I thought 5 years would improve things is beyond me.  But at least i know i’m strong enough to handle that world.  If only I could get through to these people that I’m not a button pusher, i’m an artist with valuable marketing and business experience and valid ideas. 🙂  They’re slowly coming around, so we’ll see.

Oh.. and I’m expecting my second child.  🙂  I’ve also learned that i’m not one of those women who enjoy being pregnant.  Instead of that beautiful rosy glow that some pregnant women get – i’ve discovered my glow is mostly pea green.  We’re due on November 20th and the hubby is just beside himself he’s so giddy.  It’s quite funny.

Well must get back to work.  But wanted to check in with everyone and see how life was going.

Talk to you all later!

-Jen

http://www.jwdesigncenter.com

Possible Design Trend for 2009?

2 Feb
)

My Building in Seattle 🙂

So I’m on my way into work this morning.  My commute consists of about an hour and 45 minutes of driving at the butt crack of dawn to get to downtown  Seattle by 7:15 am.  But honestly, I love it.  it gives me a chance to wake up, to listen to the radio and hear what’s goin on in the world, and to look at all the ads and billboards and things you see as you get into the big city.  As a designer, I can’t help but look at what forms of communication other designers are making public.  But this morning, was a bit unusual.  Seems just about everybody changed their ads this weekend.  And I’m seeing things up for the Seattle Home Show, for insurance agencies etc etc.  One common theme ?? You bet ya.  Old school.  A bit retro.  And definitely “Homey”.

Seattle Home Show Ad

Seattle Home Show Ad

Then on my radio station they were discussing how tame the superbowl has gotten.  Pregame shows, Half times, the commercials… Now let me add something – i didn’t watch any of it this year – was sicker than a dog.   So… based on my radio station, the superbowl has gone Disney.  They were saying it was a lack of general creativity. … but perhaps the graphic designers, and advertisers are on a different kick.  With the american economy doing what it’s doing, perhaps it’s trying to bring back a bit of nostalgia- the good ol days.  I will be paying close attention to whether this really becomes a trend.. I think it will be interesting

Corporate Graphic Design and Branding Inspiration

29 Jan
In this showcase, you’ll find a variety of unique and highly creative corporate designs. The aim here is to stimulate your creativity and inspire you to push your designs further and see the possibilities that lie within corporate branding.  It’s also to give some recognition to those graphic designers who aren’t in the lime light as much.
Business Card Designs by Rusadrianewald

Business Card Designs by Rusadrianewald

Corporate Identity Package by Dr Devil

Corporate Identity Package by Dr Devil

Corporate Branding Package by Majaero

Corporate Branding Package by Majaero

Corporate Identity Package by f3rk3s

Corporate Identity Package by f3rk3s

Corporate Identity Package by Majaero

Corporate Identity Package by Majaero

Corporate Business Card Design

Corporate Business Card Design

Film in the City Business Cards

Film in the City Business Cards

Tutorials Everywhere….

28 Jan

CDisco Ball Adobe Illustrator Tutorial

Disco Ball Adobe Illustrator Tutorial

Learn how to create these awesome Heart Icons

Learn how to create these awesome Heart Icons

Challenge yourself and your creativity with this Illustrator tutorial

Challenge yourself and your creativity with this Illustrator tutorial

grungy polaroid tutorial for Adobe Photoshop

grungy polaroid tutorial for Adobe Photoshop

Use this tutorial to learn how to create rain drops in Photoshop

Use this tutorial to learn how to create rain drops in Photoshop

Business Cards : The good, the bad, and the ugly

24 Jan

businesscards

I’ve attended many local trade show for homeowners. I enjoy collecting business cards when I’m there – not necessarily because I’m going to use these companies for their services, but because they can make great inspiration as to what works and what doesn’t with a business card.  I think i’ve got over 2000 that i’ve collected over the years that stood out to me, and have used them in presentations and seminars to show some real life examples of what makes a successful card.  Looking through them, I notice that the majority of them weren’t the greatest cards. So many people have a hard time selling their products or their services to people. Why on earth would you short change yourself by having poorly made or outdated cards to hand out? Give yourself the added confidence when representing your business by making sure that you don’t commit any business card design
[keep reading »]
faux pas.

1. you’re at the end of a stack and you’ve changed your phone number or address… so you cross out the old information and write over the top. (see bottom left)… no no no…. bad idea. I know it’s quick and simple for you… but later, this comes across as sloppy, unprepared and unprofessional. If something changes, so should your card. Period.

2. Overfilling your card(see top left)… ok yea, name, address, phone, website, email address… those are certainly important. But stick with ONE logo and make sure you don’t overfill your card with either information or graphics that are unnecessary. The point of a card is to give information in a clear, clean, short but sweet message.

3. Colors (see top right) – colors are great, but be careful. Not only will you up the printing costs, but if you clash as well as these guys, you’re not doing yourself or your profits any favors. Stick to two, maybe 3 colors when printing… unless you include a well thought out photo (do not stretch, do not pixelate). Also keep in mind that by adding color, you’re giving your card a better chance at being noticed.

4. Cost – going for the cheapest you can find. Yea when you’re starting a business, you try to keep costs down. But this is something you’re giving to a client. It is a direct extension of who you are and what you’re business can do for them. If you give out a flimsy card with a poor design, what are you saying about your business? Paper quality, gloss, even specialty cuts are the added things that will cost money, but are definitely worth it. They help your card stick out among the others.

A business card is your business’s identity… if it’s bland, boring, or poorly designed you end up losing the appeal and therefore losing a sale. A business has a personality, a feel to it, and your identity should reflect that.

Now does that mean to go and make the snazziest best design EVER?!  no – not exactly – you can certainly overdo it.  And an overly designed card can backfire just as bad as a poorly designed one.  Keep your audience in mind – what will attract THEM?

Working summers…

29 Jul

Summers are always hard for those of us who work from home. Not just because the sunshine calls to us to leave our dreary desks, but also because we typically have a lot more going on. Vacations, kids activities (if you have children), gardening, etc etc. Last week I took 3 days off to teach an arts and crafts class to kids. I was nervous about it, but let me just say, as an artist, it was probably one of the best things I could have done. Kids have such vivid imaginations. They inspire you with just a thought or an idea. You give them something simple to do and they can make a million ideas that you hadn’t even considered. It was definitely a blessed little treat for me.

Gone Fishing!

Gone Fishing!

Now that it’s finished, I’m busy getting into the grind. We seem to have many programming projects about to start and a few design projects underway. Which is always a good thing, especially with the economy being so unstable right now.

Creative Fusion Pro is under development now and I’m really looking forward to seeing it blossom and bloom before our eyes. The more we delve into it, the more we seem to realize that the software we’re developing for this business has the potential to completely change the industry as we know it. Very exciting to be apart of it, to say the least. And ultimately, I can’t wait to see what it does for the graphic design industry itself.

Well I better get back to work, but I just wanted to stop in and say a quick hi and hello to everyone. Hope you all are doing fine.

Jen Walter
Creative Director
http://www.jwdesigncenter.com